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The Outfix

December 25, 2015

Christmas with DVF

by Matthew T. Murray in HOLIDAY STYLE, DATE NIGHT, GIRLS NIGHT OUT, PLAY


View fullsize   DVF.
View fullsize    DVF.
View fullsize    BaubleBar.
View fullsize    DVF.

FRIDAY, DECEMBER 25th

WHAT TO WEAR FOR CHRISTMAS

I'm obsessed with Diane von Furstenberg. Her words of wisdom, her vision for female empowerment, her beautiful fashions that never cease to take my breath away.

So in honor of the iconic designer, I put together a cheerful and festive Christmas outfit of all DVF goodies (minus the BaubleBar earrings).

If you're spending Christmas with the fam, this DVF dress is conservative enough to keep Granny happy unlike last year when she boisterously shouted how much you resembled a hooker every five minutes. If you're spending tonight with friends, loosen up yah buttons and spread the Christmas cheer to horny middle-aged men who are dying to catch a glimpse of cleavage (Merry Christmas, ya filthy animal!)

What's even more amazing is that you don't even need a warm coat tonight - it's 65 degrees! -  so light it up chica! 

MERRY CHRISTMAS GIRLIES!

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TAGS: diane von furstenberg, baublebar, bauble bar, earrings, clutch, shoes, black shoes, dress, dvf, christmas, santa, santa clause, kris kringle


September 10, 2014

The New Normal

by Matthew T. Murray


The Gap ads had me feeling a whole lotta perplexed last night as I made my way to their gridlocked, tourist-trapped trenches on 34th Street. I work on 26th so this GAP felt like a hop and a skip, without the jump. I went looking for the perfect denim jacket at the perfect price but ended up scratching my head a thousand and one times. The tagline to 'Dress Normal' emblazoned proudly across the glossy ads, featuring the likes of Anjelica Huston and Michael K. Williams.

Dress normal? Why in the world would this be their new attempt to capture ADD-ridden consumers in the digital age? No shade to Gap as I've spent a pretty penny there unearthing hidden treasures in their Sale section but these campaigns just seemed dead wrong. It's 2014. Who wants to be normal? We have Man Repellers skating around the city in clod-hopping shoes and garments that scream with style. We have street style stars unabashedly adorned in the most zany of zany runway looks without the blink of an eye. We have Lady Gaga for Christ sake. This is the time to dress with unapologetic pizazz. This is the time to dress with the same fearlessness as Katniss Everdeen. This is the time to piss off grandma.

From a style and marketing standpoint, I didn't get why Gap would be pushing this message. But then I did my blogger due diligence and found this on AdWeek : "'Dress Normal' boldly instructs individuals to shape their own authentic, personal style—and intentionally challenges every one of us to dress for ourselves." It took me a minute to process and then EUREKA! Gap is actually championing every sentiment I am exploring in this blog post. They are pushing an idea of redefining what normalcy is and capitalizing on how an individual can explore themselves through their clothes and their vision of 'normal.' It's really quite genius. I squealed like a drunk guinea pig and simultaneously gave them a Standing Ovation. It was awkward.

This idea of redefining normal is the basis for today's Outfix (your daily fix of outfit inspo, in case you so forgot). Nix the done-a-zillion-times LBD and opt for a jet-black skirt and a rustically-charming cargo jacket for a night out. Pair with a sensational DANNIJO sparkler, a neon YSL bag that screeches 'look at me! I am fashion!' and strappy heels that could remove the eye of an aggressive cat-calling construction worker. You're welcome. Shop below:

Jacket by Barbour, $623 (similar for under $70 here)  /  Skirt by Isabel Marant, $505  / Necklace by DANNIJO, $770 (similar for under $50 here)  /  Handbag by Saint Laurent, $1,490 (similat for $120 here)  /  Heels by Zara, $60

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TAGS: gap, normal, ootd, fashion, style, fashion week, fashion week nyc, fashion girl, barbour, bauble bar, dannijo, isabel marant, saint laurent, ysl, refinery29, zara, stylish, street style, cool, quirky, adweek, marketing, pr, zany, anna dello rusoo, tommy ton, style.com


July 30, 2014

The New Classic

by Matthew T. Murray


I hate – no wait, despise – when the phrase ‘mellow yellow’ is uttered, spoken, screamed, sang, or written. The clichiest of all clichés, mellow yellow must die like John Tucker. There’s nothing fucking mellow about yellow. The color of urine, Tweety Bird and banana peels, yellow yaps. Hence, the origin of my self-contrived ‘yappity yellow.’ The jury is out on whether yaps or yappity ot actually incorporated in the correct world of Merriam-Webster but hey, it has a nice ring to it, don’t it?!

Well, this blazer is the sartorial personification of yappity yellow. It’s the punchiest piece you should add to your wardrobe this season. Considering we are on the cusp of summer and fall, come to think of it, this piece will take you seamlessly from season to season as a pop of color for those bone-chillingly cold days (under a warm and fuzzy topper, natch) to a stand-alone surefire hit when the sun is blazing. This is the game-changer you whip out when your wardrobe looks daffier than the duck himself (or was Daffy a she? I can’t quite remember!).  This is the type of jacket you wear to stand out amongst the claustrophobia-inducing crowd. This is the type of jacket you wear to a High School reunion – hey, if Romy had worn this jacket attempting the façade of  ‘businesswoman’, she may have actually pulled off that she invented Post-Its. Worn with the perfectly-distressed, totally-expensive but can’t-live-without DSquared jeans, a slightly-raggedy Alexander Wang-ish white tee and faux-wood pumps that vaguely remind me of a wine corkscrew (or maybe I’m just fantasizing about alcohol to an unhealthy point that anything and everything results in a lust for pinot!). For work-appropriate ventures, add in a professional but chilled-out top-handle bag and for a more evening appeal, add in earrings with just the right punch of fuschia.  Shop this Outfix below:

Jacket by Rag & Bone, $485  /  Top by H&M, $10  /  Jeans by DSquared, $630  /  Earrings by Bauble Bar, $36  /  Bag by ASOS, $153  /  Pumps by DVF, $325

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TAGS: rag and bone, h&m, dsquared, asos, dvf, diane von furstenberg, bauble bar


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