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The Outfix

September 18, 2014

Feather and Fringe

by Matthew T. Murray


Street style. Two little words, one large impact. Like-minded fashion girls nationwide look to the never-ending slideshows of fashion's finest during Fashion Month (Hanneli! Anna! Miroslava! Random chick with the Chanel bag that has haunted precisely seventeen dreams of mine!) to inform the way they dress. I comb through these slideshows like a salivating puppy - more appropriately, let's go with a starved and ravenous eagle - but each click brings about a mixed Dior bag of emotions: a little inspiration, a lot of envy, some confusion (how the f*&# did the street style gods deem basic jeans and a t-shirt worthy of a snap!?), and a smile here and there that I give permission to surface on the corners of my mouth. More than anything else, street style thrills me and makes me want to spruce things up in my own wardrobe and share just how you can too.

This Outfix above screams 'Phil Oh, please photograph me or I will die an untimely death sans make-up!'. And lookie, lookie, Phil Oh already did a whole thing on the street style set rocking suede fringe so you're a shoe-in for a well-deserved snap. But damn, pair the fringe with feathers and gurl, you just won Fashion Week! The feathery top, too, is by none other than newly-minted street style necessary-designer Marques'Almeida - who has gotten the best buzz this week from both my spirit animal Leandra Medine of Man Repeller and the Greek gods of fashion - the writers of Style.com. To give the dripping tassels of fringe and the fluffity fluffiness of feathers a bit of a necessary tone-down, pair with light-wash denim and a peachy-pink bag( I am kind of am obsessed with it and featured here by the way!).

Shop this Outfix below:

Top by Marques'Almeida, $579  /  Jeans by Zara, $80  /  Lipstick by NARS, $26  /  Handbag by Zara, $90  /  Heels by Schutz, $135

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TAGS: zara, street style, tommy ton, phil oh, feathers, fringe, marques almeida, fashion, style, ootd, fashion week, cool, fashion girl


September 10, 2014

The New Normal

by Matthew T. Murray


The Gap ads had me feeling a whole lotta perplexed last night as I made my way to their gridlocked, tourist-trapped trenches on 34th Street. I work on 26th so this GAP felt like a hop and a skip, without the jump. I went looking for the perfect denim jacket at the perfect price but ended up scratching my head a thousand and one times. The tagline to 'Dress Normal' emblazoned proudly across the glossy ads, featuring the likes of Anjelica Huston and Michael K. Williams.

Dress normal? Why in the world would this be their new attempt to capture ADD-ridden consumers in the digital age? No shade to Gap as I've spent a pretty penny there unearthing hidden treasures in their Sale section but these campaigns just seemed dead wrong. It's 2014. Who wants to be normal? We have Man Repellers skating around the city in clod-hopping shoes and garments that scream with style. We have street style stars unabashedly adorned in the most zany of zany runway looks without the blink of an eye. We have Lady Gaga for Christ sake. This is the time to dress with unapologetic pizazz. This is the time to dress with the same fearlessness as Katniss Everdeen. This is the time to piss off grandma.

From a style and marketing standpoint, I didn't get why Gap would be pushing this message. But then I did my blogger due diligence and found this on AdWeek : "'Dress Normal' boldly instructs individuals to shape their own authentic, personal style—and intentionally challenges every one of us to dress for ourselves." It took me a minute to process and then EUREKA! Gap is actually championing every sentiment I am exploring in this blog post. They are pushing an idea of redefining what normalcy is and capitalizing on how an individual can explore themselves through their clothes and their vision of 'normal.' It's really quite genius. I squealed like a drunk guinea pig and simultaneously gave them a Standing Ovation. It was awkward.

This idea of redefining normal is the basis for today's Outfix (your daily fix of outfit inspo, in case you so forgot). Nix the done-a-zillion-times LBD and opt for a jet-black skirt and a rustically-charming cargo jacket for a night out. Pair with a sensational DANNIJO sparkler, a neon YSL bag that screeches 'look at me! I am fashion!' and strappy heels that could remove the eye of an aggressive cat-calling construction worker. You're welcome. Shop below:

Jacket by Barbour, $623 (similar for under $70 here)  /  Skirt by Isabel Marant, $505  / Necklace by DANNIJO, $770 (similar for under $50 here)  /  Handbag by Saint Laurent, $1,490 (similat for $120 here)  /  Heels by Zara, $60

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TAGS: gap, normal, ootd, fashion, style, fashion week, fashion week nyc, fashion girl, barbour, bauble bar, dannijo, isabel marant, saint laurent, ysl, refinery29, zara, stylish, street style, cool, quirky, adweek, marketing, pr, zany, anna dello rusoo, tommy ton, style.com


September 9, 2014

The Wild Wild West (or How to be a Walking Ad Campaign for Isabel Marant)

by Matthew T. Murray in Outfits


In 2009, I fell in love with Isabel Marant. This Style.com slideshow was the shot heard round the world - or perhaps just around New York City and Paris. Nonetheless, it was a shot fired and one that would lead me down a rabbit hole of niche French designers to fall for (Vanessa Bruno's eponymous line and Jean Toitou's A.P.C. come to mind).

Isabel Marant's luxe-bohemian, Wild Wild West-twinged look was a new frontier in fashion. It nixed the frilly-dilly of bohemian looks in years past and gave it a sleek sophisticated je nes se quoi. Even the Wall Street Journal could not ignore the emergence of Miss Marant.  And when Isabel Marant would brought her vision to an H & M collaboration, it was the equivalent of seven Ben & Jerry's pints after a Master Cleanse - yup, that goood. But now that this is an thing of the past, it's time to try recreating the quintessential Marant look with some careful styling, attention to detail, and one piece from her lower-priced sister-line Etoile Isabel Marant. It's totally cowgirl but replace tumbleweed Montana with fashion capital Milan. Catch ma drift? 

Shop this Outfix:

Shirt by H & M, $10  /  Skirt by Etoile Isabel Marant, $300  /  Hat by Zara, $60  /  Clutch by Valentino, $1,595 (similar for under $200 here)  /  Shoes by H by Hudson, $285

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TAGS: isabel marant, hm, h and m, valentino, zara, joe, piperlime, shopping, fashion, fashion week, nyfw, nyc, new york, ootd, style, street style, clutch, hat


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