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The Outfix

September 12, 2014

Olive Oil

by Matthew T. Murray


And then it happened. This purveyor of cheery prints and eye-burning color (I'm talking about me! me! me!) has gone to the dark side. Well, not the dark side. But the olive side, if such a side existed in the side of sides out there. After a binge eating session that doubled as a Spring runway private viewing (eating Chinese in bed and clicking through the Ralph Lauren slideshow > actually going to the show, don't it!?), I found myself craving all things olive. Perhaps it was the elegant take on safari style that Ralph Lauren sent down the laminated runway. Or maybe it was the beaded-and-bewilderingly-bejeweled Marc Jacobs mossy looks that tugged on my heart strings (see my Insta from today!). Could it have been this little crickled number from J. Crew that is the perfect throw-and-go dress on those mornings you look like a drunk raccoon - come on, don't act like that isn't every Monday morning for you!? 

Anywhoo, the evergreen shades providing me some springspiration (ooh la la, see what I did there?!) are also providing me with ideas for fabulous fall looks. Pair a borrowed-from-the-boys cargo-inspired olive jacket with the most perfect pair of jeans (cuffed twice for a look with quirk!) and muted brown pumps that look much more expensive than they actually are (Zara, you are a godsend and I worship at your altar from here on in). Add a pop of color in the form of this beautiful Celine bag you should sell your unborn child for + add a vivid lip and you've got the perfect outfit in my humble but supa biased opinion!

Jacket by Zara, $99  /  Jeans by Zara, $50  /  Lipstick by MAC, $16  /  Bag by Celine, $1980 (a cool alternative under $300 here)  /  Heels by Zara, $90

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TAGS: fashion girl, fashion week nyc, fashion, fall, new york fashion week, zara, celine, mac cosmetics, j crew, j. crew, ralph lauren, marc jacobs, cool, quirky, olive, amazing


September 10, 2014

The New Normal

by Matthew T. Murray


The Gap ads had me feeling a whole lotta perplexed last night as I made my way to their gridlocked, tourist-trapped trenches on 34th Street. I work on 26th so this GAP felt like a hop and a skip, without the jump. I went looking for the perfect denim jacket at the perfect price but ended up scratching my head a thousand and one times. The tagline to 'Dress Normal' emblazoned proudly across the glossy ads, featuring the likes of Anjelica Huston and Michael K. Williams.

Dress normal? Why in the world would this be their new attempt to capture ADD-ridden consumers in the digital age? No shade to Gap as I've spent a pretty penny there unearthing hidden treasures in their Sale section but these campaigns just seemed dead wrong. It's 2014. Who wants to be normal? We have Man Repellers skating around the city in clod-hopping shoes and garments that scream with style. We have street style stars unabashedly adorned in the most zany of zany runway looks without the blink of an eye. We have Lady Gaga for Christ sake. This is the time to dress with unapologetic pizazz. This is the time to dress with the same fearlessness as Katniss Everdeen. This is the time to piss off grandma.

From a style and marketing standpoint, I didn't get why Gap would be pushing this message. But then I did my blogger due diligence and found this on AdWeek : "'Dress Normal' boldly instructs individuals to shape their own authentic, personal style—and intentionally challenges every one of us to dress for ourselves." It took me a minute to process and then EUREKA! Gap is actually championing every sentiment I am exploring in this blog post. They are pushing an idea of redefining what normalcy is and capitalizing on how an individual can explore themselves through their clothes and their vision of 'normal.' It's really quite genius. I squealed like a drunk guinea pig and simultaneously gave them a Standing Ovation. It was awkward.

This idea of redefining normal is the basis for today's Outfix (your daily fix of outfit inspo, in case you so forgot). Nix the done-a-zillion-times LBD and opt for a jet-black skirt and a rustically-charming cargo jacket for a night out. Pair with a sensational DANNIJO sparkler, a neon YSL bag that screeches 'look at me! I am fashion!' and strappy heels that could remove the eye of an aggressive cat-calling construction worker. You're welcome. Shop below:

Jacket by Barbour, $623 (similar for under $70 here)  /  Skirt by Isabel Marant, $505  / Necklace by DANNIJO, $770 (similar for under $50 here)  /  Handbag by Saint Laurent, $1,490 (similat for $120 here)  /  Heels by Zara, $60

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TAGS: gap, normal, ootd, fashion, style, fashion week, fashion week nyc, fashion girl, barbour, bauble bar, dannijo, isabel marant, saint laurent, ysl, refinery29, zara, stylish, street style, cool, quirky, adweek, marketing, pr, zany, anna dello rusoo, tommy ton, style.com


September 8, 2014

Denim on Denim (on Denim)

by Matthew T. Murray


According to Urban Dictionary, also known as the intellectual Zeitgeist for millenials across America, racks on racks on racks means "being rich as f@#$, ballin' outta control." This look has next to nothing to do with racks on racks on racks but hey, it's Denim on Denim so let's pretend for the purposes of being a bit more spicy this Monday morning, that it does. Anywhoo, now that denim is the most undisputed and timeless staple you will have in your closet (think of how long you've been wearing jeans? Your entire life, except that string of Bar and Bat Mitzvahs you attended in your first ill-fitting dress?! Thought so!). Now, the new wave of wearing denim is a modern take on the Canadian tuxedo - pairing denim in the same indigo shade and clipping on some Chanel-bling. Why? Because Rihanna and Beyonce freakin' say so. And no shade to the Queen Bey, but Riri did wear this nifty little look first so I'm showing you how to steal her style below with 1000s of Rihanna's wearing denim on denim (okay, it's 12 Rihanna's).

Rihanna_2.jpg

Steal these lovely ladies style with this Outfix and shop the below:

Top by J. Crew, $78  /  Skirt by Zara, $60  /  Vintage Brooch by Chanel, Ebay (selection between $50 to $300)  /  Bag by Stella McCartney, $960  /  Lipstick by MAC Cosmetics, $18  /  Shoes by Nina Originals, $79

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TAGS: rihanna, beyonce, fashion, style, nyfw, fashion week nyc, fashion week, fashion girl, zara, j crew, jcrew, nina, manolo blahnik, stella mccartney, mac, lipstick, street style, ootd, cool, quirky, celebrity, steal her style, people style watch, psw